21st February 2011

We are pleased to announce the appointment of Tower Rent as our new distributor in Turkey. Tower Rent was established in 2008 to support the rapidly growing access market, with a focus on selling aluminum scaffolding and low level work podiums.

Tower Rent’s decision to expand its product portfolio was driven by a market need for a reliable, independent parts supplier. Zafer Yoluc, manager of Tower Rent explains ‘As a sales company, we have had bad experiences when buying parts in Turkey. It is very difficult to get the right parts, in a short time for a good price. The new venture, which will benefit from Tower Rents existing distribution channels and support structures, will improve the availability and choice of parts accessible to the Turkish market. Replacement parts for a range of manufacturer products will be stocked and shipped from their facility in Istanbul.

The Tower Rent team in Turkey. Front Row; L to R; Mustafa Bilgin, Zafer Yoluç, Back Row; L to R; Ali İşli, Yasemin Karaömer, Işıl Bilgin, Kemal İçer

As with all distributors, Tower Rent will benefit from IPS’s existing cross-referencing and purchasing systems. The local knowledge, support and understanding of the market will be provided by the team at Tower Rent, who collectively has over 20 years experience in the Turkish access platform market.

Sander Mellaard, IPS’s parts manager says ‘The partnership with Tower Rent will provide us with the channel we need to further strengthen our position in Europe and Western Asia. We are excited at the prospect of working with Tower Rent to improve the availability and distribution of affordable access platform parts to the Turkish after-sales market’
 

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